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We’re back, America!

New look, new source, same IMO everyone loves.

Made by nature, nurtured by science.

From the vast prairie fields to our delicate manufacturing process, VitaFiber® IMO is the result when nature meets science. Proudly made in Canada, it’s derived from pea starch through a patented process to create a better-tasting, better-for-you, sweet fibre.

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Lower calorie sweetener and source of dietary fibre

One serving of VitaFiber® is 42% less calories than sugar or honey. It’s free of gluten, common allergens (eggs, milk, mustard, peanuts, crustaceans and molluscs, fish, sesame seeds, soy, sulphites, tree nuts, wheat and triticale), and artificial flavours and preservatives

A clean label you can trust

Sourced and produced responsibly, VitaFiber® comes in powder and syrup form you can easily integrate in your recipes.

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