June 29th to July 11th Promo - Happy 4th of July! Enjoy 10% off your entire order, automatically applied when you checkout!


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A better-tasting, better-for-you, lower-calorie, natural sweetener that also provides a good source of prebiotics for improved digestive health.

Made by nature, nurtured by science.

From the vast prairie fields to our delicate manufacturing process, VitaFiber® IMO is the result when nature meets science. Proudly made in Canada, it’s derived from vegetable starch through a patented process to create a better-tasting, better-for-you, natural sweetener.

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Cravings made healthy

VitaFiber® products have less calories than sugar or honey and are a source of dietary fiber and prebiotics. We are free of gluten, common allergens (eggs, milk, mustard, peanuts, crustaceans and molluscs, fish, sesame seeds, soy, sulphites, tree nuts, wheat and triticale), and artificial flavours and preservatives

A clean label you can trust

Sourced and produced responsibly, VitaFiber® comes in powder and syrup form you can easily integrate in your recipes.

Absolutely scrumptious vegan cookies packed full of antioxidants and fiber!
A high fibre, high protein, low sugar alternative to your daily latte.
A simple and versatile spread packed full of antioxidants and great for your gut health.