We’re changing for the best
IMPORTANT NOTE: This is for retail customers only. Commercial customers, please contact your account manager for more information.
We’re sad to inform our US-based consumers that our petition to the USA FDA to consider IMO in the list of dietary fibers was not accepted. However, the USA FDA has invited us to provide new scientific evidence for a new petition. While we work on our petition, VitaFiber™ IMO will take a step back from the USA market and sell out our remaining inventory.
After we sell out, we will modify our recipe and our type of dietary fiber to an FDA-approved one, which will remain sourced from a vegetable, non-GMO starch.
What does this mean to you?
We’re still a fiber. VitaFiber™ IMO is still a fiber and is now classified as non-digestible carbohydrate (NDC), our sugar component won’t change.
There will be a change in our nutrition information. VitaFiber™ IMO’s dietary fiber content will be removed. Aside from this change, nutrition information remains the same.
We’re still an excellent source of prebiotics. VitaFiber™ IMO will not lose it’s digestive health benefits and will remain a gut-friendly sweetener.
We’re still a lower calorie sweetener. VitaFiber™ IMO will remain 42% less calories than sugar or honey. We are still the healthier option!
We’re changing our recipe. We have a new fiber that’s FDA-approved which will be sourced from a vegetable, non-GMO starch.
We won’t be gone forever, we’re just taking a break. As we change our recipe and labels (and possibly our packaging!) VitaFiber™ IMO won’t be available in the USA. If you’re a Canadian customer, you can still purchase VitaFiber™ at vitafiberimo.ca or amazon.ca.
If you have any questions, you can contact us via email at firstname.lastname@example.org or fill out this form